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Burlington



Improve the entire e-commerce experience

Burlington Coat Factory sells over 120 different categories of items—and that’s just the tip of the iceberg.

As part of my UX bootcamp course work, I tasked myself with a 4-day sprint to redesign the Burlington Coat Factory website to promote a shopping experience that is more intuitive and faster. For this challenge I pushed myself to learn AdobeXD—a new design tool specializing in rapid digital prototyping—to create a high-fidelity solution in just a few days.



Year
2016
Platform
Web











Outcomes


-02:21


Average time savings to request a ride with new design

72%


Average success rate for new designs

NPS: 91


Increased NPS score, indicating higher potential for return buyers