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Burlington


Improve the entire shopping experience for Burlington ecommerce




Client: Burlington
Role: UX Designer
Tools: Adobe XD
Year: 2016

Burlington Coat Factory is one of the largest discount retailers in the U.S. with over 560 physical stores across the nation. They sell a wide variety of clothes, home goods, and other extraneous products in-store and online. In fact, they sell over 120 different types of items, making searching and refining filters to find a specific item a critical part of the user experience. 

I tasked myself with a 4-day sprint to redesign the Burlington Coat Factory website to promote a shopping experience that is more intuitive and faster. For this challenge I pushed myself to learn AdobeXD—a new design tool specializing in rapid digital prototyping—to create a high-fidelity solution in just a few days.

Case study and project files ︎










Outcomes



-02:21


Average time savings to request a ride with new design

72%


Average success rate for new designs

NPS: 91


Increased NPS score, indicating higher potential for return buyers