Work hard, be nice, eat tacos.
              
 
JUL / 2018
       

New user flow

The current website had 12 individual pages users had to navigate through in order to eventually search, select, and purchase an item. I set a goal to eliminate half of these pages—6 total. 

I focused on making it easy to search for a specific item, instead of focusing on ways to discover a product by roaming around. I also removed all the visual burdens and frustrations that usability testers found in the current Burlington website.
Current user flow (12 pages)
New user flow (6 pages)