Don’t wish for it. Work for it.
              
 
DEC / 2018
       

Item filtering

Testers didn't understand the home screen. They preferred any extraneous functionality to be removed if their ultimate goal was to purchase an item.
︎Use the homepage filtering option only for coats
Testers wanted to filter coats by specific attributes: type, size, color, and warmth rating.

︎Add specific filter attributes 
Testers didn’t expect to have to complete all filters to move forward

︎Make only one filter attribute mandatory to see search results