Next steps

The goal of this 2 week sprint was to redesign the entire shopping experience for Burlington e-commerce visitors from landing to checkout. If Burlington wants to increase online sales, they should be creating a website that makes searching simple, reduces visual design complexity, and makes it easy to find a great deal—they could take a queue from Amazon.
  • Deeper usability testing
  • Reducing visual complexity
  • Create multiple user archetypes
  • Create journey maps
  • Specifically how users search for products
  • Global navigation and secondary nav
  • Search with auto-suggestions
  • Integrating search bar more prominently
  • Establishing a design system with minimal complexity