Be a voice, not an echo. 
DEC / 2017

Site mapping

Examining how a large e-commerce site fails to make a good user experience.

I created a site map to help visualize the information architecture of the site, and in doing so it explicated the relationship between a large complexity of product categories and how a user is likely to navigate their way through the website. It became apparent that the problems of this web experience was greater than I initially expected and I needed to come up with a design that would eliminate these problems and simplify the user flow.

Burlington sells over 120 different product types
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