Digital prototype and testing
I created a medium-fidelity prototype in AdobeXD to inform specific design changes to affordances, layout, and the checkout process.
During testing, I learned that:
- Testers didn't understand the home screen. They preferred any extraneous functionality to be removed from the high-fidelity if their ultimate goal was to purchase an item.
- Testers also found the individual product page to be overly complex and preferred it to be simplified.
I tested my design with more users—refining very specific design elements along the way. In addition, I applied a flat design language to the user interface to standardize our affordances and layout.