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Change Healthcare



Actionable notifications when they’re most important

Consumer brands do a great job resonating with their customers, but big healthcare systems, not so much. No part of the patient journey is frictionless and anyone who has been a patient knows this first-hand.

Change Healthcare is like VISA or MasterCard: they own the digital backend for 20% of all healthcare transactions in the US. In 2018, they partnered with Adobe and Microsoft to improve the consumer experience to give health systems a competitive advantage by delivering tailored, actionable notifications and feedback systems around heatlh events.



Year
2018
Platform
Research studies











Outcomes


3 pilot programs


Established across the US

>80% positive response


Level of feedback for MVP messaging sent via email and SMS

6 months of research


From research kick off to pilot programs established