Coast had launched their MVP product without user research, testing, or feedback. Our team and Coast agreed that UX research should be rigorously documented for future use, in addition to our design recommendations.
Our content audit revealed that the existing product did not include an onboarding experience for new users. So we designed, tested, and delivered a new set of onbaording pages, which were implemented in a subsequent release.
New user flow
Text entry for users can become irritating very quickly, especially regarding details about your car and selecting an appointment date. Speed quickly became our #1 priority and we delivered a design that took half the time on average to sign up for a new account and complete a new reservation.