User personas

We didn’t think a standard user persona would be strong enough when presenting to our client. So to dive deeper into the mindset of our user persona, we listed her goals, needs, and pain points to make sure our design changes reflected her priorities in a customer journey map. We created a user persona named "Busy Beth" who is an Account Manager at Tesla who just realized her car needs an oil change.

In our story, Beth gets out of bed and rushing to work, she notices her oil change light is on. Upon arriving at work, she receives an email from her company mentioning Coast as a new employee perk. Much of our future design would lean on these insights to deliver a refreshing experience for Beth and meet her personal expectations.