Don’t wish for it. Work for it.
              
 
AUG / 2018
       





Rebel with a cause.
Do Not Hire Me

Mark
"Do Not Hire Me" was an online marketing and brand activation campaign I created in late 2013 to get hired at an advertising or marketing agency while I was freelancing between jobs. My aim was to deliver a unique experience to marketing professionals who often embrace and enjoy sarcasm.

Full case study + project files ︎

Goals
Use a design-thinking to research a new online brand and execute a successful brand activation event.

Success metrics
︎ Get at least two job offers
︎ Garner over 1M social media impressions
︎ Get hired

Timeline
3 months

Original website
donothireme.com ︎

How can I get land a job in advertising by promoting my creative skills while standing out from the crowd?

Research insights

My goal was to flip the table on a typical "hire me" pitch through content, but keep a familiar structure that many hiring managers and ad agencies would be accustomed to. Things like a list of skills, qualifications, and photos: all tied together through consistent graphic design. My goal was to guide visitors through short story, filled with striking copywriting and a twist of honest humor.

Act with irreverence

Utilize social media

Clear copywriting

Strong visual content

Embrace the alter-ego

Exploit relationships

Target ad agencies

Do the opposite

A website to discourage hiring


Who says personal websites have to be self-promoting? I built the only website to deter recruiters from hiring me, even if I had a great background in advertising. So even if they were interested, I was going to be the out-of-the-box candidate they should pass on.

View Site ︎