Discover what you stand for. 
              
 
APR / 2018
       

Rebel with a cause.

Land an advertising job in Los Angeles by completely rebranding my online identity using a design-thinking approach.

"Do Not Hire Me" was an online marketing and brand activation campaign I created in late 2013 to get hired at an advertising or marketing agency while I was freelancing between jobs. My aim was to deliver a unique experience to marketing professionals who often embrace and enjoy sarcasm.
Goals
Use a design-thinking to research a new online brand and execute a successful brand activation event. 

Performance indicators
︎ Get at least two job offers
︎ Garner over 1M social media impressions
︎ Get hired

Responsibilities
Everything.
Timeline
3 months

Original website
donothireme.com ︎

The rebranding




“I don’t know you, but this is genius.”


-Facebook comment
Who says personal websites have to be self-promoting? I built the only website to deter recruiters from hiring me, even if I had a great background in advertising. So even if they were interested, I was going to be the out-of-the-box candidate they should pass on.

The first job application, live on the internet

I got millions of visitors to help me get hired, only using social media and a livestream camera. Anything is possible when you hire two production assistants, put on a suit, and spend 8 hours shooting Vine videos with strangers.