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HomeShare



Make apartment hunting as easy as booking a hotel

HomeShare is a housing platform that enables affordable city living in shared apartments, with roommates that are matched based on personality. But they need a new design system that would increase sales for their target demographic: Millennials.

I conducted research with potential new users to improve brand trust, usability, and visual design by updating the HomeShare website based on feedback.



Year
2018
Platform
Web











Outcomes


73% preferred


Testers preferred the new homepage design over the existing version

+21% brand trust


Increase in brand trustworthiness comparing current to new designs on a 10-point scale

+19% usability rating


Increase in homepage usability based on a 10-point scale