Don’t wish for it. Work for it.
              
 
DEC / 2018
       



Thrive together.
HomeShare

Mark
HomeShare is a housing platform that enables affordable city living in shared apartments, with roommates that are matched based on personality. But they need a new design system that would increase sales for their target demographic: Millennials.

Full case study + project files ︎

Goals
Improve brand trust, usability, and visual design by updating the HomeShare website based on feedback.

Success metrics
︎ Improve brand trustworthiness by ≥20%
︎ Improve usability by ≥15%
︎ A/B test >65% in favor of new design


Timeline
5 days

Your next pad
homeshare.com ︎

How can we make apartment hunting as quick and easy as booking a hotel?

Improved trust


At its core, HomeShare is an apartment search tool. I focused my design efforts on a brand experience that increases trust and transparency through clean visual design and honest copywriting.

Increased usability


Who says apartment hunting has to be stressful? Using design elements from the travel and hospitality industries, I added new features to keep users on-track and bounce rates low.

Delightful listings


I also included design elements that make the luxury apartment listings fulfill a sense of indulgence, like a carousel view of property features. It makes high-cost listings appear more accessible—reflecting the strategic goal of HomeShare.

Focus areas

I analyzed the user flow and research data to define Red Routes in order to identify, prioritize, and eliminate any usability obstacles. The analysis revealed four focus areas that I could successfully tackle through new designs.

Red Routes report ︎

Brand Trust

Overall improvement area

Visual Design

Updating brand appeal

Copywriting

Website comprehension

Usability

Increasing application rates