Work hard, be nice, eat tacos.
              
 
JUL / 2018
       

Heatmaps

“Where would you click next?” These tests were used to measure how users interacted on each page and to drill down into their motivations.
  • On the homepage, 60% of users clicked on the dropdown to choose a region
  • On the region/search page, nearly all users selected the first listing
  • And on the individual listing page, most users wanted to explore three types of rooms available.


Mark