Don’t wish for it. Work for it.
              
 
DEC / 2018
       

Focus areas

I analyzed the user flow and research data to define Red Routes in order to identify, prioritize, and eliminate any usability obstacles. The analysis revealed four focus areas that I could successfully tackle through new designs.

Red Routes report ︎

Brand Trust

Overall improvement area

Visual Design

Updating brand appeal

Copywriting

Website comprehension

Usability

Increasing application rates