Work hard, be nice, eat tacos.
              
 
JUL / 2018
       

Homepage

Testers did not prefer the layout of large images without context.

︎Removed section in lieu of stronger content related to brand trustworthiness.
Some testers didn’t like having two primary action buttons at the top and bottom of the page.

︎Add real listing content from the search page to the bottom of the homepage, with a “See All Properties” button to encourage users to move to the next step.
While most testers liked the minimalistic design, some wanted a different color scheme from the generic blue used in the prototype.

︎Changed color scheme to violet/pink to invoke sense of excitement and to differentiate brand against competitors.
Mark