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APR / 2018
       

Tomorrow’s rides, today.

Lyft is making self-driving a reality. In 2018, the company also decided to reinvent their mobile ridesharing experience—so did I.

Lyft’s open self-driving platform is bringing together the world’s best car manufacturers and technology companies to create a new type of ridesharing network. While that happens, Lyft needed to address existing issues with their mobile apps.

I addressed concerns from daily Lyft riders and drivers by designing a new rider app on my own, with the overall goal to speed up the app interaction time for drivers and riders. As of this writing, Lyft has released a new beta version of their app, which suprisingly paralleled my own research and designs.
Goals
Address multiple UX issues from existing users by creating faster user flows and overhauling core visual design elements.

Performance indicators
︎ Shorten average ride request time by 25%
︎ Ride request success rate at least >90%
︎ Self-driving tutorial completion <3 min

Responsibilities
End-to-end research and visual design
Timeline
2 weeks

Grab a ride
lyft.com ︎

Self-driving initiative
lyft.com/self-driving-vehicles ︎

New designs




“I wish this was how the app looked today.”


- User Tester

The first self-driving UI for ridesharing

How will users interact with a self-driving Lyft once they’re in the backseat? I designed an in-car touchscreen as well as an onboarding tutorial for riders to learn the basics of ridesharing without human drivers involved.

The fastest ride request time possible

Most ridesharing apps don’t prioritize ride request speed, but I believe that the faster you can book a ride, the more seamless the experience is. So I designed the fastest booking experience ever—riders can request a ride in 15 seconds or less.

Prototype video ︎