Don’t wish for it. Work for it.
              
 
SEP / 2018
       








Tomorrow’s rides, today.
Lyft

Mark
Lyft’s open self-driving platform is bringing together the world’s best car manufacturers and technology companies to create a new type of ridesharing network. While that happens, Lyft needed to address existing issues with their mobile apps.

I addressed concerns from daily Lyft riders and drivers by designing a new rider app on my own, with the overall goal to speed up the app interaction time for drivers and riders. As of this writing, Lyft has released a new beta version of their app, which suprisingly paralleled my own research and designs.

Full case study + project files ︎

Goals
Address multiple UX issues from existing users by creating faster user flows and overhauling core visual design elements.

Performance indicators
︎ Shorten average ride request time by 1 minute
︎ Ride request success rate at least >80%
︎ Self-driving tutorial completion <3 min

Responsibilities
End-to-end research and visual design

Timeline
2 weeks

Grab a ride
lyft.com ︎

Self-driving initiative
lyft.com/self-driving-vehicles ︎

How can we upgrade the core interactions of the Lyft app for speed and usability?
And how will users interact with self-driving vehicles?

The fastest ride request time possible


Most ridesharing apps don’t prioritize ride request speed, but I believe that the faster you can book a ride, the more seamless the experience is. So I designed the fastest booking experience ever—riders can request a ride in 15 seconds or less.

Prototype video ︎

Simplifying repetitive driver interactions


To help drivers stay focused on the road, I created new notification elements and refined the way drivers handle repetitive actions, like rating riders and starting new rides.