Don’t wish for it. Work for it.
              
 
DEC / 2018
       

Faster ride requests

Riders
In a navigation test, 16% of users tapped the preset for “Work” indicating that there was some interest in using preset locations.
︎ Allow “Favorites” list to be scrollable on home screen.

In a navigation test, 49% of users tapped the input field instead of the keyboard, even though the keyboard was on-screen.
︎Add Hint text for input field while keyboard is on-screen.
Users took 55 seconds on average to request a ride using the current Lyft app, versus 15 seconds using the new design.

︎Adding a “Favorites” section on the home and search screens allowed users to book rides faster.