Don’t wish for it. Work for it.
              
 
DEC / 2018
       

Next steps

The goal of this 1 week sprint was to address multiple UX issues from new users by overhauling core visual design elements for web and creating a refined new mobile experience. If Mozio wants to create a platform for all kinds of airport transfers, they should focus on creating a seamless consumer experience with less clutter and faster booking.
Research
  • Deeper usability testing
  • Conduct empathy interviews
  • Create journey maps and investigate pain points
  • How to improve brand trust
  • Understand user expectations who use ridesharing
Design
  • Mobile payment experience
  • Identity management for frequent bookings
  • Confirmation emails
  • iOS App
  • Mobile notifications