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Create future on-demand routes in 2020

Client: Remix
Role: Product Designer
Tools: Sketch
Year: 2018

Public transit may not function like it does today. In the near future, transit agencies will compete with an influx of autonomous vehicles and ridesharing brands. This is how planners will utilize on-demand routes to make public transit competitive by 2020.

You may have heard of on-demand routes or microtransit: bus lines that serve specific stops with an advance reservation, but cost the same as a regular fare while delivering a faster travel time—a futuristic hybrid between public transit and ridesharing. Remix lives on the cusp of new transit technology, so I addressed an increasingly opaque future by creating a new product: planning on-demand transit routes.

Case study and project files ︎