After an exhaustive search for the right partner, the company chose Work & Co to design and engineer a new digital platform that could respond to modern travel needs and behaviors.

We partnered with Virgin America to design and develop the world’s first responsive airline website to meet the needs of modern travelers. As its digital agency of record, we extended the tech-forward experience to mobile in 2016, launching a new native app for iOS and Android. Within hours, Virgin America was the #1 featured app on both the App Store and Google Play.
Address multiple UX issues from existing users by creating faster new user flows and refined visual design.

Performance indicators
︎ Shorten average ride request time by 25%
︎ Ride request success rate at least >90%
︎ Self-driving tutorial completed <3 min

End-to-end research and visual design
2 weeks

Grab a ride

Self-driving initiative