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Turo: ID Verifications



Improved education and delight for a security task

Some checkout sessions for guests require extra identity verification. Turo was upgrading a 3rd party verification API and wanted to include UI/UX upgrades to help more users complete a verification process they might be hesitant about: scanning their face and driver’s licence to prove their identity.

Improved education (why it’s necessary) and delight (confirmation the task was worth it) was applied to increase successful verfications and bookings.



Case study and project files (coming soon) ︎
Year
2019
Platform
iOS, Android, & Web











Outcomes

TBD


Increase in successful verification completions

TBD


Reduction in error rates for verifications

TBD


Additional revenue captured by helping more guests through, instead of abandoning at verification step



Case study and project files (coming soon) ︎