Don’t wish for it, work for it. 
              
 
FEB / 2018
       

On-demand puppy visits.

BravePup has an existing corporate service—we designed a mobile app for the consumer market.

BravePup already brings rescue puppies to corporate events in Seattle for employee health and wellness. Our aim was to deliver this experience to individuals so they can relieve anxiety using a proven social technique: puppy love.

We partnered with Virgin America to design and develop the world’s first responsive airline website to meet the needs of modern travelers. As its digital agency of record, we extended the tech-forward experience to mobile in 2016, launching a new native app for iOS and Android. Within hours, Virgin America was the #1 featured app on both the App Store and Google Play.
Goals
Address multiple UX issues from existing users by creating faster new user flows and refined visual design.

Performance indicators
  • Shorten average ride request time by 25%
  • Ride request success rate at least >90%
  • Self-driving tutorial completion time <3 min

Responsibilities
End-to-end research and visual design
Timeline
2 weeks

Grab a ride
lyft.com

Self-driving initiative lyft.com/self-driving-vehicles

The new design




“The first radical rethinking of the flight booking experience in a decade.”


-User Tester

The first ridesharing interface for self-driving

Who says airline websites are too complex to be responsive? The Work & Co technology team built a site that works wherever you are, so you have a great experience at any point of your trip, from a laptop to a mobile device.

BravePup —

On-Demand Puppy Visits 2017



A new app for an existing corporate service

BravePup already brings rescue puppies to corporate events in Seattle for employee health and wellness. Our aim was to deliver this experience to individuals so they can relieve anxiety using a proven social technique: puppy love.



User Interview

Brainstorming User Flow
Design Studio


Background
As the UX program manager and visual designer for this project, I combined expert project management skills with my passion for user experience design. I provided input, mitigated conflicts, and empowered cross-functional collaboration throughout the process to meet tight deadlines during research, testing, and delivery phases. I also analyzed feedback from user testing to transform the medium-fidelity digital prototype into high-fidelity.