Work hard, be nice, eat tacos.
              
 
JUL / 2018
       

Literature analysis

I searched for books that focused on rebellion and guerrilla tactics to gain a better understanding of previously successful campaigns. I analyzed my findings by collecting the most important ideas, concepts, and examples found in the literature. I found that irreverence was a guiding principle and used this insight to make sure my own campaign focused on delivering a brand message focused on a lack of respect for traditional job hunting and recruiting.