Work hard, be nice, eat tacos.
              
 
JUL / 2018
       

Competitive analysis

I examined other portfolios of my direct competitors and famous ad campaigns to find visual inspiration and copywriting styles for my own project. I found that most portfolio websites were often too wordy, while at the same time social media influencers were using social capital to get their messages across by whatever means possible, using simple language. I used these insights to craft my content strategy—keeping words to a minimum and focusing on creative copywriting to explain my brand persona.