Don’t wish for it. Work for it.
              
 
DEC / 2018
       

User persona creation

I developed a user persona that I would base my brand identity around an alt-ego. In order to pull off the campaign and appeal to advertising agencies, I would have to embody this persona both online and offline. So I created a persona and paid for professional headshots that wouldd embody the brand I needed to personify:

“Julian is looking for a job but thinks he's too qualified for the roles he is applying for. While he's charismatic, he uses his ability to "read the room" and entice people to join his marketing campaign of irreverence. While he inspires joy in others, deep down, his motivations are to exploit them for his job hunt.”