Lyft
UX Redesign
In 2018, Lyft needed to fix existing UX challenges with their mobile apps. I conducted research with daily riders and drivers to redesign the most painful interactions with both mobile apps, significantly untouched since the first version.
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As of 2018, Lyft released a new version of their app, which surprisingly paralleled my own research and design efforts. Outcomes for my own designs when tested against the 2017 version:
75-second average time savings to request a ride with new design
92.7% average completion rate for new rider app without errors
72 seconds average time to complete a tutorial and be ready to enter an autonomous vehicle for the first time
Contact me for more details →
UX Strategy
Research
UI Design
Usability testing
2018