Turo
Host Protection Plans
Turo embarked on a major overhaul of host-facing insurance plans to help hosts earn more money and reduce jargon. The project created more flexibility for hosts to chose which cars they wanted to be better-protected.
The new Host Protection Plans was a key contributor to 2020 cost improvements and allowed risk-tolerant hosts to earn even more money with a higher-deductible (something they asked for). The UX designs and backend-focused engineering also established the first-ever comparison tool that allowed hosts to compare their existing plan metrics against a new selection. Lastly, the project integrated jargon-free education during plan-picking, to help hosts better understand Turo’s insurance language and plan benefits. It was a win for Turo’s bottom line and a win for hosts who wanted more money.
50% of hosts and 65% of Power Hosts migrated to the new plans within 30 days. The remainder of inactive hosts were automatically migrated on day 31 to a corresponding plan based on their existing deductible.
Additional outcomes included:
More plans to select (from 2 to 5 plans in some countries)
Batch-apply the same plan across all vehicles, reducing effort for hosts with large fleets
Global rollout of similar plans for Canada and UK, based on a successful USA rollout
Backend-driven refactoring that allowed future plan changes with ease
Memorable plan names based on percentage of host earnings (from “Premier” to “Plan 80”)
Improved value of UX research to drive future product roadmap
Credits
UX Research: Angeline Vu
Illustrations: Samantha Hensley
UX Strategy
UI Design
Design systems
Insurance
2020