AT&T
Simple Setup
An appointment tool that empowered AT&T sales reps to schedule tech support appointments for Asurion insurance subscribers. Sales reps were relieved of technical troubleshooting, customers got assistance in the comfort of their home, and the insurance company reduced churn on subscriptions.
Simple Setup launched nationwide in all 2,100 AT&T retail stores, engaging with over 14,000 sales reps. Wether you visit a retail store or open the ProTech app, tech support is now just a tap away. Outcomes included:
10,000 appointments scheduled during first 4 months of project
70% appointment keep rate (industry average is 50%)
4-8 hours saved per week for each sales rep, by eliminating troubleshooting in-store
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Research
UX Strategy
UI Design
Usability testing
Rapid iteration
2017