Turo
Sign Up Vision
First-time guests spend twice the amount of time entering information to create an account, compared with time spent searching for a car. What if we reduced the amount of tasks at sign up by 60%? This vision project aimed to improve product quality for a high-friction experience.
The Sign Up vision project was successfully presented to executive leadership at Turo and is planned to be implemented in 2020. Additional outcomes of this vision work included:
Product team referenced this project frequently as a benchmark for product quality improvements
Journey mapping the guest experience from homepage through checkout
Inspiration for other designers to craft their own vision work to overhaul high-friction experiences
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UX Strategy
Research
Futurecast
Vision project
UI Design
2019